Q4 has snowed local search developments and hailed experiments! It’s been the most active quarter of 2023 in terms of local SEOs spotting new things, and possibly the most active since I started writing this quarterly series. While I normally have a dozen or less changes to report to you, Google has brewed up a blizzard of interesting new opportunities for us as we close out the year. Strap on your snowshoes, and I’ll guide you through this flurry!